FOR
RELEASE: 2004-07-27
HUMMER
Looks to the Future
Coming
Soon: HUMMER H3 and HUMMER H1 Alpha
Detroit
- HUMMER is in the midst of a growth
strategy, taking its distinctive style
and unmatched off-road capability to new
shapes, sizes and categories. Today,
HUMMER provides the first look at the
next steps that take place in early 2005
- the all-new midsize H3, and a new
off-road performance series called
Alpha.
"HUMMER's
core attributes - premium style and
unrivaled off-road capability - appeal
strongly to customers," said Mike
DiGiovanni, HUMMER general manager.
"We're going to extend that appeal
by taking HUMMER to new segments and
continually upgrading our products in
existing segments."
The
all-new midsize H3
The 2006 HUMMER H3, due in dealers in
the first half of 2005, will offer
authentic HUMMER performance and style
in a midsize SUV package. Just as its
stablemates (the legendary H1 and H2)
did in the full-size category, the H3
will create a new leader in off-road
capability among midsize SUVs.
The H3
will be shown to the public on the
global auto show circuit beginning in
the fourth quarter of 2004. In advance
of that, here's a preview:
- The
H3 is being extensively developed to
achieve the extraordinary off-road
capability synonymous with HUMMER,
along with surprisingly civilized
daily driving attributes and
improved fuel economy. Development
testing has been conducted in the
most demanding off-road
environments.
- The
H3 will be both powerful and
efficient, featuring the 3.5L Vortec
3500 Inline 5-cylinder engine with a
dual overhead cam design and
variable valve timing. The H3 will
offer the choice of a manual or an
automatic transmission. In addition,
the H3 will include systems
specifically engineered for HUMMER's
trademark off-road capability. Among
the available equipment will be an
electronically controlled four-wheel
drive system with a fully locking
rear differential, traction control,
underbody shielding and GM's
StabiliTrak vehicle stability
enhancement system.
Alpha -
The ultimate extension of HUMMER
performance
HUMMER will produce a performance
series, called Alpha, which takes the
brand's legendary capabilities to their
ultimate extension. As with all things
HUMMER, it starts with the original H1.
Here's a preview:
- The
2006 H1 Alpha, launching in early
2005, will feature GM's
award-winning 6.6L Duramax Turbo
Diesel, mated to the outstanding
Allison 1000 transmission.
- The
Duramax will bring more power,
improved emissions performance, and
an unexpected fuel economy gain to
the H1, along with adding to its
already-unmatched off-road
capabilities.
HUMMER's
growth strategy began with the
introduction of the H2 in 2002. The H2
SUT, featuring a unique rear cargo bed,
debuted in June of 2004 and is in high
demand at HUMMER dealers with strong
initial sales.
CONTACT(S):
David Caldwell
GM Product Communications
Phone: 313-665-7252
E-mail: david.caldwell@gm.com